A VANISHING IMPRINT — CONSERVATION APPAREL

WEAR THE STORY. SAVE THE RHINO.

EST. IN MEMORY OF SUDAN — OL PEJETA CONSERVANCY, KENYA

NORTHERN WHITE RHINO / 2 REMAIN

01 / THE SCALE OF LOSS

A CENTURY OF
DISAPPEARANCE

500,000 RHINOS IN THE WILD, 1900
27,000 REMAIN TODAY
2 NORTHERN WHITE RHINOS LEFT ON EARTH

This project honors the memory of Sudan, the last male Northern White Rhino, who lived and died at Ol Pejeta Conservancy in Kenya. Three rhinos are still killed every day for their horns.

Through apparel, tangible objects, and a hidden augmented layer, TRACES confronts the brutal arithmetic of the poaching crisis — before the imprint disappears entirely.

02 / THE GARMENTS

BUILT TO BE WORN.
MADE TO BE READ.

A sleek, fitted line designed to sit under a blazer or stand alone — at a conference, in a boardroom, in the field. Every piece carries the life-size imprint of what we stand to lose.

TWO COLORWAYS ACROSS THE WHOLE LINE — BLACK GARMENT / GREY PRINT, OR GREY GARMENT / WHITE PRINT.

Mock-neck tee, front — life-size rhino footprint
FRONT / THE WEIGHT OF PRESENCE
Mock-neck tee, back — progressively fading footprints
BACK / FADING LEGACY

GARMENT 01 — FLAGSHIP

THE MOCK-NECK TEE

KSH 1,400

BLACK / GREY PRINTGREY / WHITE PRINT

A fitted mock-neck silhouette in heavyweight cotton. The front carries the footprint at a scale tuned to each size, with a small "RHINO" tag on the sleeve. The back trail runs diagonally, largest at the shoulder and fading toward the hem — the 98% collapse, worn on the body.

SIZE GUIDE — 100% COTTON (CM)
SIZECHESTLENGTH
S9266
M9769
L10272
XL10775
2XL11278
3XL11781
4XL12284
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Polo, grey colorway, back — vertical white type reading WEAR THE STORY. SAVE THE RHINO. down the side seam
GREY / WHITE PRINT
Polo, black colorway, back — vertical grey type reading WEAR THE STORY. SAVE THE RHINO. down the side seam
BLACK / GREY PRINT

GARMENT 02

THE POLO

KSH 1,700

BLACK / GREY PRINTGREY / WHITE PRINT

The imprint, tailored for the working day. Structured collar, minimal placket, chest left completely clean — the full "WEAR THE STORY. SAVE THE RHINO." statement runs vertically down the side seam instead, quiet until someone reads it.

SIZE GUIDE — COTTON/POLY BLEND (CM)
SIZECHESTLENGTH
S9668
M10070
L10472
XL10874
2XL11276
3XL11678
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Close detail of the diagonal fading footprint trail, shown on the tee — the hoodie back uses the same technique
BACK DETAIL — SAME TECHNIQUE AS THE TEE

GARMENT 03

THE HOODIE

KSH 3,000

BLACK / GREY PRINTGREY / WHITE PRINT

Heavyweight fleece for the cold season. The back carries the same diagonal fading footprint trail as the tee, scaled up for the extra fabric — the story, carried at scale. Full hoodie photography is still in production; shown here is the print technique itself.

SIZE GUIDE — 100% COTTON FLEECE (CM)
SIZECHESTLENGTH
S10263
M11066
L11669
XL12272
2XL12875
3XL13678
4XL14480
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Bucket hat design spec — one large footprint plus a row of smaller footprints fading in transparency from right to left
DESIGN SPEC — FADES RIGHT (FIRST) TO LEFT (LAST)

GARMENT 04

THE BUCKET HAT

KSH 800

BLACK / GREY PRINTGREY / WHITE PRINT

Cotton twill, structured crown, downturned brim. One full-size footprint sits at the front, trailed by a run of smaller prints that fade progressively — most visible just after the main mark, faintest furthest away.

SIZE GUIDE — COTTON TWILL
SIZEFIT
ONE SIZEUNADJUSTABLE, STANDARD ADULT FIT
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OBJECT 01

THE FOOTPRINT KEYCHAIN

KSH 750

A 3D-printed replica of the rhino footprint. A daily, tangible echo of the message — an abstract crisis made into a personal token of responsibility.

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03 / THE WEIGHT OF PRESENCE

A FOOTPRINT
YOU CANNOT
STEP OVER.

Printed at life size. A grown rhino presses more than two tonnes into the earth with every step. This is the imprint we are erasing — three times a day, every day.

04 / THE REVELATION

THERE IS A LAYER
YOU CANNOT SEE.

Every garment hides an augmented dimension. The footprint is not just a print — it is a trigger.

STEP 01 — SCAN

AR trigger image — the rhino footprint

Point your phone's camera at the footprint on any TRACES garment.

STEP 02 — WITNESS

The digital spirit of the rhino rises from the print. The story unfolds where the animal no longer can.

05 / PLACE YOUR ORDER

CARRY THE
IMPRINT.

No payment is collected online. We'll contact you to confirm your items and arrange payment (M-Pesa or cash) and delivery.

CONTACT

WE'LL SEND YOUR ORDER CONFIRMATION HERE.

FASTER FOLLOW-UP BY CALL OR WHATSAPP.

GARMENTS
OBJECTS